Sponsor

The Online News Association’s 2017 Conference & Awards Banquet, to be held Oct. 5-7, at the Washington Marriott Wardman Park in Washington, D.C., is the world’s largest gathering of highly engaged digital journalists who are shaping the future of journalism and technology. We anticipate hosting more than 2,300 publishers, technologists, newsroom decision-makers, educators, innovators and all types of digital media professionals in our nation’s capital.

Attendees explore the Midway at ONA16 on September 16, 2016, in Denver, Colorado. (Photo by Anya Semenoff/Online News Association)

There are several ways to connect with the ONA community. Our currently available package options are below. Additional opportunities will be available after Jan. 15, 2017, after the ONA16 sponsor renewal period ends. To find out more, contact Jessica Strelitz at jessica@journalists.org or at (571) 212-1363.

Explore the variety of sponsor levels: Angel Packages, Diamond Packages, Platinum Packages, Gold Packages, Silver Packages, Exhibitor Options, Midway Options and Supporter Packages.


About the ONA Conference audience

  • Nearly 2,200 people attended ONA16
  • 35 percent of ONA16 attendees were in senior management positions
  • Nearly 40 percent reported being the primary decision maker in purchasing decisions OR reported high influence in decision making
  • An additional 27 percent reported medium influence in decision making
  • 37 percent of ONA16 attendees identified as manager level (up from 30 percent in 2015), 22 percent as director, 15 percent as coordinator and 12 percent as C-suite/executive (up from 11 percent in 2015)
  • 58 percent of ONA16 attendees were employed in the journalism space; 20 percent were in related technology and tools and 15 percent were academic
  • 45 percent of all attendees were first-time ONA conference goers
  • 10 percent of all attendees were international, representing 43 countries

What ONA conference attendees want:

  • 94 percent of ONA16 attendees reported visiting our 80+ onsite sponsors, exhibitors and Midway participants
  • For the fourth straight year, networking ranked No. 1 in what drew people to the conference (followed by programming and meetings).

Top three factors that influenced attendees to come to ONA17:

  • Access to new ideas
  • To learn
  • Discover new technology and tools

Top seven types of vendors attendees want to see more of in 2017:

  • Social media platforms
  • Training
  • Virtual Reality / 360 video
  • Content distribution platforms
  • Hardware/Software
  • Video services
  • CMS

Top five types of programming attendees want more of in 2017:

  • Audience engagement
  • Metrics and impact
  • Video, including web packages and live streaming
  • Newsgathering tools for journalists (apps, web scraping tools)
  • Coding

Communications + Social: The ONA16 conference newsletter had 33.6 percent and a click-through rate of 14 percent. Attendee-only ONA conference emails in September had an average open rate of 52.75 and a click-through rate of 24.2. Outstanding numbers.

  • We saw 30,000+ tweets on the #ONA16 hashtag, plus thousands more on other hashtags from the conference.
  • ONA’s conference was a top national trend on Twitter in the U.S. Wednesday-Sunday and a top worldwide trend on Thursday and Sunday. The ONA account and @ONAconf account had nearly 900,000 impressions during the week of the conference.
  • The #ONA16 hashtag trended 237 times during the conference week and was a global trend on Twitter on Sept. 15 for 7 hours.
  • ONA also recorded thousands more impressions on Facebook and Instagram in and around ONA16

Key Sponsor/Midway/Exhibitor Deadlines for ONA17:

  • Jan. 1: Midway applications open
  • Jan 15: Cut-off date for returning ONA17 sponsors to secure right of first refusal for ONA17 packages. All other open packages are now available on a first-to-confirm basis. Exhibit spaces are also available on a first-to-confirm basis.
  • April 1: Service Center opens
  • May 1: Midway application deadline
  • late May: Midway announced
  • June: Midway programming announced
  • July: Sponsored Session programming announced
  • July 14: Print ad deadline
  • July 14: Sponsor/Midway/Exhibitor logos and descriptions due
  • Aug 1: Cut-off date for secured sponsors without penalty
  • Late August: Freeman/PSAV early-bird pricing ends
  • September: Official reception RSVPs go live
  • Mid-September: Sponsor registration closes
    • Exhibit/Midway-only pass holders Opening Night reception ticket cut-off
  • Oct. 4: On-site registration opens, exhibit/Midway move-in begins
  • Oct. 5: Exhibit floor/sponsor lounges/Midway opens, 10am
  • Oct. 7: Exhibit floor/sponsor lounges/Midway closes, 2pm

ONA17 Sponsor Packages

There are several ways to connect with the ONA community. Our package options are below.

Angel Packages — $50,000

Online Journalism Awards Banquet

Put your organization front and center during the dinner and ceremony highlighting digital journalism’s preeminent awards. Sponsor has the option to present one award, with brief remarks, during the ceremony. Sponsor also receives:

  • One reserved OJA Awards Banquet dinner table, with seating for 10
  • Two (2), one-hour sponsored workshop/sessions
  • Sponsorship acknowledgement during live streaming of awards
  • Five full conference passes, each including a one-year ONA membership
  • Two additional one-year ONA memberships, to allow for other attendees to register for the conference at the member rate
  • One full-page color ad in conference program guide — premium placement (i.e. inside covers, center)
  • Dedicated signage on site during ONA17
  • One Premier space (20’x20’) in the Exhibit Hall
  • Five ONA Career Center 30-day listings
  • Logo (linked) in conference e-mail newsletters (opt-in audience 10,000+)
  • Logo in all targeted OJA banquet emails
  • Logo on projection screens during the OJA Awards Banquet
  • Logo and thanks on OJA page of ONA17 printed program
  • Logo and link prominently placed on ONA17 website
  • Top placement, logo and 60-word description on digital Sponsors page on ONA17 website and in printed program guide
  • Up to two inserts or promotional items in the attendee gift bag (provided by the sponsor)

Opening Night Reception — 1 sponsorship still available

Sponsored by Facebook

Welcome attendees and officially kick-off ONA17 at this premier 1 1/2-hour networking event. Heavy appetizers & beverages are included, but any additional décor or hand-outs/give-aways is at the discretion of the sponsor. Sponsor also receives:

  • One reserved OJA Awards Banquet dinner table, with seating for 10
  • Two (2), one-hour sponsored workshop/sessions
  • Sponsorship acknowledgement during one keynote
  • Five full conference passes, each including a one-year ONA membership
  • Two additional one-year ONA memberships, to allow for other attendees to register for the conference at the member rate
  • One full-page color ad in conference program guide — premium placement (i.e. inside covers, center)
  • Dedicated signage on-site during ONA17
  • One Premier space (20’x20’) in the Exhibit Hall
  • Five ONA Career Center 30-day listings
  • Logo (linked) in conference e-mail newsletters (opt-in audience 10,000+)
  • Logo in all targeted Opening Night emails
  • Logo and link prominently placed on ONA17 website
  • Top tier placement, logo and 60-word description on digital Sponsors page on ONA17 website and in printed program guide
  • Up to two inserts or promotional items in the attendee gift bag (provided by the sponsor)

Diamond Packages

All Diamond Packages include:

  • Three full conference passes, each including a one-year ONA membership
  • Two additional one-year ONA memberships, to allow for other attendees to register for the conference at the member rate
  • One (1) one-hour sponsored workshop/sessions
  • One reserved OJA Awards Banquet dinner table, with seating for 10
  • One Premier Exhibit Space (20’x20’) in the exhibit hall
  • One full-page color ad in conference program guide — premium placement
  • Five ONA Career Center 30-day listings
  • Logo/name listed as Diamond Sponsor on on-site signage
  • Logo (linked) placed in conference e-mail newsletters (audience 10,000+)
  • Logo and link prominently placed on conference website
  • Logo (linked) and 60-word description on digital Sponsors page on ONA17 website and in printed program guide
  • One insert or promotional item in the attendee gift bag (provided by the sponsor)

Student Newsroom – SOLD

Sponsored by Google

Support this key program, which brings 20 select students to ONA17 to produce content for the ONA17 website under the personal guidance of professional mentors from across the country. Includes branding as part of the official announcement, news, selection process and all digital presence, as well as on-site newsroom.

Coffee + Tea Bar – SOLD

Sponsored by Google

Provide coffee service for conference attendees in the foyer space located outside of the registration area and near keynotes and other main programming rooms. Sponsor receives a dedicated, small exhibit space adjacent to beverage service in this high-traffic area, as well as a premier 20×20 space in the exhibitor ballroom, where the Sponsor can showcase its branding, highlight tools, host meetings and network with ONA17 attendees. Sponsor is responsible for all costs related to hotel coffee service, which is $94 per gallon plus fees, for a recommended 2 breaks per day of coffee and tea. A minimum of one coffee/tea service (estimated to be 50 gallons) per day is required as part of this sponsorship.


Platinum Sponsorships — $20,000-$25,000

All Platinum Packages include:

  • Two full conference passes, each including a one-year ONA membership
  • Two additional one-year ONA memberships, to allow for other attendees to register for the conference at the member rate
  • One half-page color ad in conference program guide
  • Logo/name listed as Platinum Sponsor on on-site signage
  • One Premium space (10’x10’) in the Exhibit Hall
  • Logo (linked) placed in conference e-mail newsletters (audience 10,000+)
  • Logo (linked) and 60-word description on digital Sponsors page on ONA17 website and in printed program guide
  • One insert or promotional item in the attendee gift bag (provided by the sponsor)

Attendee Badge Holders – $25,000

Sponsor logo prominently displayed on badges and lanyard worn by 2,300+ attendees for all three days of ONA17.

Conference Bags – $25,000

Full-color logo appears on eco-friendly, reusable bags carried by 2,300+ attendees. Opportunity to include up to two inserts or promotional items in the bag (provided by the sponsor).

Social Media – $25,000

Distribute your messaging across all ONA social media platforms – including Twitter, Facebook and Instagram, during the week of the conference, Oct. 2-7. This sponsorship is the only way to reach this audience via ONA’s official accounts. ONA saw 30,000+ tweets on the #ONA17 hashtag, plus thousands more on other conference hashtags in 2016, and the @ONA account and @ONAconf account had nearly 900,000 impressions during the week of ONA17. ONA’s conference was a top national trend on Twitter in the U.S. Wednesday- Sunday and a top worldwide trend on Thursday and Sunday. ONA also recorded thousands more impressions on Facebook and Instagram in and around ONA17.

First-timers Networking + Breakfast – $25,000

Address audience of 500+ conference-goers during this hour-long, invitation-only event. Food costs are included in the sponsorship. The package also includes branding and messaging as part of official invitation to first-time attendees in advance of ONA17.

Wireless – $25,000

Maximum exposure every time 2,300+ conference attendees access the ONA17 private wireless network at the Washington Marriott Wardman Park. Includes dedicated signage throughout the ONA17 programing space.

Registration Desk – SOLD

Sponsored by SmartNews + AFP

Dedicated branding and hand-outs (provided by Sponsor) in one of the highest-trafficked area of conference venue for all three days, with exposure to all 2,300+ attendees. This sponsorship includes a small exhibit table near the ONA17 registration desk in addition to the Premium Ballroom exhibit space.

Diversity Reception – SOLD

Sponsored by NBC Universal

Address this group of diverse conference-goers during this 1-hour-long appetizer and ticketed bar networking event (includes 300 drink tickets). Sponsor also receives branding on digital invitation and all official promotion of the event.

Volunteers – $20,000

Support our 100+ volunteers and show off your brand on custom polo shirts to be worn throughout the entire conference with constant exposure to 2,300+ attendees.

ONA17 Digital Sponsorship – $20,000

Three rotating sponsored content spots on the conference home page of the ONA17 website during the week of the conference, Oct. 2-7. These are the only advertisements on the ONA17 site.


Gold Sponsors — $15,000

All Gold Packages also include:

  • Two full conference passes, each including a one-year ONA membership
  • One half-page color ad in the conference program guide
  • One Standard space (10’x10’) in the Exhibit Hall
  • Logo/name listed as Gold Sponsor on on-site signage
  • Name listed in conference e-mail newsletters (audience 10,000+)
  • Logo (linked) and 60-word description on digital Sponsors page on ONA17 website and in printed program guide
  • One insert or promotional item in the attendee gift bag (provided by the sponsor)

Networking Lounge – SOLD

Sponsored by Disney

A dedicated 20×20 (premier) space in the middle of the Exhibitor Ballroom where the Sponsor can showcase its branding, highlight tools, host meetings and network with ONA17 attendees. Sponsor would be responsible for any food and beverage, specialty furniture and/or A/V; ONA will provide list of vendors.

Wednesday Night Sponsored Session & Networking

Address 200+ conference-goers during this 90-min pre-conference networking and programming event the night before ONA17 officially kicks off. Sponsor also receives branding on digital invitation/RSVP and all official promotion of the event, which will be listed on the official ONA17 schedule. Sponsor would be responsible for any food and beverage and specialty furniture; ONA will provide a list of vendors.

Career Specialty Networking Cocktails: Social/Audience Development, Broadcast (2 Available)

Looking to hire an audience development expert, social pro or broadcast powerhouse? Address the exact group you are looking for during this hour-long, invitation-only appetizer and ticketed bar afternoon networking event. Sponsor also receives branding on digital invitation and all official promotion of this new ONA opportunity.

International Reception – SOLD

Sponsored by Dataminr

Address this group of 200+ international conference-goers during this hour-long, invitation-only appetizer and ticketed bar networking event. Sponsor also receives branding on digital invitation and all official promotion of the event.

Salon Sponsorship – SOLD

Sponsored by Tegna

Private salon with space for up to 100 people (standing reception). Sponsor is responsible for any A/V needs, specialty furniture or F&B. ONA will provide contacts for these services as needed. Standard exhibit space is also included in this package.

Educator Reception

Address ONA’s growing audience of academic conference-goers during this hour-long, invitation-only appetizer and ticketed bar networking event. Sponsor also receives branding on digital invitation and all official promotion of the event.

Mobile App – SOLD

Sponsored by Tegna Foundation

Conference attendees will get the latest information on all ONA17 activities from this mobile web application. Sponsor logo and link will appear on the app’s welcome page, a standalone sponsor page and all ONA communications about the application. The ONA16 app registered 200,000 screen views and more than 1,800 users.

T-shirts – SOLD

Sponsored by The Intercept

An annual favorite! Sponsor’s color logo + brief text on the back of ONA17 T-shirt, inserted in each conference bag (2,300+); ONA17 logo will be displayed on front.

Hotel Keycards – SOLD

Sponsored by McClatchy

Put your message directly in the hands of 2,300+ ONA17 conference attendees with branded guest room keycards.

Conference Session Signage

Dedicated logo/branding on printed signs for each general conference session, Oct. 5-7, throughout ONA17 conference space.

Opening Slides

Sponsor logo projected on opening screen of ONA17 general sessions during all three days of the conference.

Live Streaming Video Sponsorship

Be branded as the official sponsor of the ONA17 livestream. Sponsor would be branded on the livestream from a variety of ONA17 sessions.

Screening Sponsorship

Promotion and screening of film for registered ONA17 attendees. Sponsor handles all screening logistics. Sponsor also receives an introduction to ONA Local leaders (50+ domestic and international groups), including student leaders for preview/discussion opportunities, branding on digital invitation and all official promotion of the screening.


Silver Packages — $10,000-$12,500

All Silver Packages include:

  • Two full conference passes, each including a one-year ONA membership
  • One quarter-page color ad in conference program guide
  • One Standard space (10’x10’) in the Exhibit Hall
  • Logo/name listed as Silver Sponsor on on-site signage
  • Logo (linked) placed in conference e-mail newsletters (audience 10,000+)
  • Logo (linked) and 60-word description on digital Sponsors page on ONA17 website and in printed program guide
  • One insert or promotional item in the attendee gift bag (provided by the sponsor)

Sponsored Session/Workshop

SOLD OUT

Become part of the official ONA17 schedule with a one-hour session, designed to introduce new skills, tools and concepts to the ONA17 audience. Sponsors work with ONA on topics and speaker, and schedules are determined as sponsors are secured. Many of these sessions were standing-room-only at ONA17, and we have added additional space for attendees in DC.

Recharge Lounge – SOLD

Sponsored by WordPress

Logo, signage and video displayed on your recharge station set up for attendees to power laptops, tablets and phones. While recharging, attendees will be exposed to your brand and messaging in your dedicated 10×20 lounge space, located in a premium spot in the exhibitor ballroom. Custom video sponsorship and branding as part of recharge station, and designation on official ONA17 map, on-site and in printed program. Note: Lounge sponsor does not receive additional booth space as part of this package.

Diversity Breakfast – SOLD

Sponsored by ProPublica

Address a group of 50 diverse conference-goers during this hour-long, invitation-only breakfast event and private networking event. Sponsor also receives branding on digital invitation to apply for the event, and all official promotion of the event. Food costs are included in the sponsorship. Sponsor is responsible for application process. Additional signage or give-aways are at the discretion of the Sponsor.

Leadership Breakfast – $10,000

Address a group of 50 senior-level conference-goers during this hour-long, invitation-only breakfast and private networking event. Food costs are included in the sponsorship. Sponsor is responsible for programming, any stand-alone invitations, as well as management/approval of official guest list. Sponsor also receives branding on digital invitation to apply to attend the event, and any official promotion of the event. Additional signage or give-aways are at the discretion of the Sponsor.

Sunrise Yoga + Networking – SOLD

Sponsored by SocialFlow

Healthy opportunities to gather are always a top attendee request for ONA conferences! Welcome this group of up to 100 attendees as they gather for this RSVP-only 90-minute yoga-and-networking session.

Refuel Lounge – SOLD

Sponsored by Parse.ly

Provide snack service for conference attendees in a dedicated 10×20 lounge space — located in a premium spot in the exhibitor ballroom — where the Sponsor can showcase its branding, highlight tools, host meetings and network with ONA17 attendees. Sponsor is responsible for all costs related to hotel snack service, such as fruit, baked goods and juices (but not including waters). Note: Sponsor does not receive additional booth space as part of this package.

Hydration Lounge – SOLD

Sponsored by Viafoura

Make sure ONA17 attendees remain hydrated, and get a chance to relax in this dedicated 10×20 lounge space — located in a premium spot in the exhibitor ballroom — where the Sponsor can showcase its branding, highlight tools, host meetings and network with ONA17 attendees. Water stations throughout the conference space will also be branded with Sponsor’s logo. Sponsor is responsible for any costs related to any branded water bottles, give-aways, any food and beverage (approved by ONA so as not to overlap/compete with Refuel Lounge), specialty furniture and/or A/V; ONA will provide list of vendors. Note: Sponsor does not receive additional booth space as part of this package.

Unconference Sessions — $10,000

Sponsor popular impromptu sessions created and voted on by conference attendees. Sponsorship include linked logo on online UnConference voting board during ONA17, logo prominently displayed on-site during each Unconference session, and linked logo in any Unconference Session digital announcements (including blog posts).

Sponsor add-on options:

  • Elevator wraps (graphics on all six hotel elevators): $3,000 including graphics production
  • Inside elevator graphics (all six hotel elevators): $3500, including graphics production
  • Full escalator wrap: $4,000, including graphics production
  • Additional attendee bag item: $1,000

Note: Drones are welcome in the Exhibit and Midway space without a cage, but operators must produce an Insurance Policy that has a least two (2) million dollars worth of liability coverage and register their plans with ONA and the host hotel in advance of flying.


Exhibitor Options

At ONA17, we have four options for Exhibit space, ranging in size and location. All exhibits will be located in the main exhibitor ballroom. Space selection is made on a first-to-confirm basis, with returning exhibitors given priority.

Premier Space, Exhibitor Ballroom – $12,500 (1 available)

  • 20’x20’ island space, closest to 2 main entrances – taped-off space includes one standard table, two chairs and no pipe and drape
  • Two full conference passes, including a one-year ONA membership
  • Half page color ad in conference program guide
  • Name listed in conference e-mail newsletters (audience 10,000+)
  • Logo (linked) and 60-word description on digital Sponsors page on ONA17 website
  • One insert or promotional item in the attendee gift bag (provided by the sponsor)

Premium Space, Exhibitor Ballroom – $7,500 – SOLD OUT; only available as part of Platinum sponsor packages

  • Two full conference passes, each including a one-year ONA membership
  • 10’x10’ premium space, mid-floor alongside the premier island booths, includes table, two chairs + pipe and drape
  • 1/4-page color ad in conference program guide
  • Name listed in conference e-mail newsletters (audience 10,000+)
  • Logo (linked) and 60-word description on digital Sponsors page on ONA17 website, in printed program guide and post-ONA17 e-mail to attendees.
  • Insert and promotional item in the attendee gift bag (provided by the sponsor)

Standard Space, Exhibitor Ballroom (2 available) – $5,000

  • One full conference pass, including a one-year ONA membership
  • One additional ONA membership — to be used to attend the conference at the member rate
  • 10’x10’ space includes one table, two chairs + pipe and drape
  • 1/4-page color ad in conference program guide
  • Name listed in conference e-mail newsletters (audience 10,000+)
  • Logo (linked) and 60-word description on digital Sponsors page on ONA17 website, in printed program guide and post-ONA17 e-mail to attendees.
  • Insert and promotional item in the attendee gift bag (provided by the sponsor)

Perimeter Space, Exhibitor Ballroom – (6 available) — $4,000

  • One full conference pass, including a one-year ONA membership
  • Options for 8’x10’ or 10’x10’ spaces on the perimeter of the exhibitor ballroom; both include one table, two chairs + pipe and drape
  • 1/4-page color ad in conference program guide
  • Name listed in conference e-mail newsletters (audience 10,000+)
  • Logo (linked) and 60-word description on digital Sponsors page on ONA17 website, in printed program guide and post-ONA17 e-mail to attendees.
  • Insert and promotional item in the attendee gift bag (provided by the sponsor)

Note: Exhibit tables are limited to four additional Exhibit-only staff per table. Exhibit-only passes grant attendees access to the Midway, Lounge and Exhibit areas, but not to sessions, evening events or meals. Additional Exhibit-only passes can be purchased for $100 each, with a limit of four per exhibitor/sponsor.

Passes to the Opening Night Reception, not included in exhibit-only passes, can be purchased for $50 each.

Exhibitor add-on options:

  • Elevator wraps (graphics on all six hotel elevators): $3,000 including graphics production
  • Inside elevator graphics (all six hotel elevators): $3500, including graphics production
  • Full escalator wrap: $4,000, including graphics production
  • Additional attendee bag item: $1,000

Midway Options

The Midway is an interactive space in which ONA attendees can engage directly with featured tools and products at booths. The Midway is meant to feature spotlight emerging technologies, create opportunities for collaboration, and be hands-on.

The Midway will feature group panel discussions at ONA17, rather than individual presentations of the past. These discussions will be integrated into the larger ONA17 program. The number of discussions will be dependent on the themes that emerge from Midway participants. Click here for our FAQ.

To ensure that the Midway fulfills its mission, ONA has limited its size for ONA17. Additionally, there is now an application process. Organizations and companies interested in being a part of the Midway must now be able to demonstrate:

1. How attendees will interact with features in their booth.
2. What is new and different about those features.

Groups not selected to participate in the Midway will be encouraged to instead take part in the ONA17 Exhibit Hall, if space is available.

If you are interested in participating in the ONA17 Midway, please fill out this application by May 1, 2017. The final list of Midway participants will be announced by late May.

If your company is two years old or less, please consider applying for a spot in our Start-Up Alley.

Note: Drones are welcome in the Exhibit and Midway space without a cage, but operators must produce an Insurance Policy that has a least two (2) million dollars worth of liability coverage and register their plans with ONA and the host hotel in advance of flying.

Opportunities include:

Midway Patron — $25,000

Host the Midway experience! Welcome all ONA17 attendees from your 10’x30’ premier lounge, which opens into the main exhibitor ballroom. This space does not require an application. Package also includes:

  • Primary representation & branding on the active screen in the dedicated Midway programming room, with space for up to 100 attendees – Washington 6
  • One-hour sponsored workshop/session as part of core ONA17 programming
  • At least three opportunities to be part of official Midway programming
  • Logo on all Midway digital properties
  • Special designation in on-site map signage and in printed ONA17 program
  • Two full conference passes, each including a one-year ONA membership
  • Two additional one-year ONA memberships, to allow for other attendees to register for the conference at the member rate
  • Up to 10 Midway-only passes* (Note: no additional passes can be purchased at Midway-only rate for this sponsorship)
  • One half-page color ad in conference program guide
  • Logo/name listed as Platinum Sponsor on general on-site signage
  • Logo (linked) placed in conference e-mail newsletters (audience 10,000+)
  • Logo (linked) and 60-word description on digital Sponsors page on ONA17 website and in printed program guide
  • One insert or promotional item in the attendee gift bag (provided by the sponsor)

Midway Recharge Lounge – SOLD

Sponsored by International Center For Journalists

Logo, signage and video displayed on each recharge station set up for attendees to power laptops, tablets and phones – as part of your 10’x15’ island lounge space. While recharging, attendees will be exposed to your brand and messaging at each station. Custom video sponsorship and branding as part of recharge station, and designation on official ONA17 map, on-site and in printed program. This space does not require an application. Host is responsible for any furniture in the space, beyond basic table and chairs, as well as A/V and power (optional). Recharge station stand/technology is included in the package. Package also includes:

  • Prominent logo representation + video on station
  • At least two opportunities to be part of official Midway programming
  • Two full conference passes, each including a one-year ONA membership
  • Up to 5 Midway-only passes*
  • Special designation in on-site map signage and in printed ONA17 program
  • Half-page color ad in Midway section of conference program guide
  • Logo/name listed as Silver Sponsor on on-site signage
  • Logo (linked) placed in conference e-mail newsletters (audience 10,000+)
  • Logo (linked) and 60-word description on digital Midway page on ONA17 website, in printed program guide and post-ONA17 e-mail to attendees.
  • One insert or promotional item in the attendee gift bag (provided by the sponsor)

Midway Speakeasy — $10,000

Host this official happy hour event and annual favorite, to be held Friday afternoon, Oct. 6, in the Midway space. Sponsor gets 200 drink tickets to distribute to guests. All beverages and bar service fees are included in package price. Event will be on the ONA17 official schedule. This space does not require an application. Package also includes:

  • At least two opportunities to be part of official Midway programming
  • One 10×10 Premium Midway Space
  • Two full conference passes, each including a one-year ONA membership
  • Up to five Midway-only passes*
  • Half-page color ad in Midway section of conference program guide
  • Logo/name listed as Silver Sponsor on on-site signage
  • Logo (linked) placed in conference e-mail newsletters (audience 10,000+)
  • Logo (linked) and 60-word description on digital Midway page on ONA17 website, in printed program guide and post-ONA17 e-mail to attendees.
  • One insert or promotional item in the attendee gift bag (provided by the sponsor)

Premium Midway Space – $4,500 (7 available)

A 10×10′ space for a creative demonstration and face-to-face engagement; perfect for interactive or studio set-ups. These spaces are located in the center room in the main Midway space, adjacent to the Exhibitor Ballroom. Application is required. Package includes:

  • One full conference pass, including a one-year ONA membership
  • Two Midway-only passes*
  • At least one opportunity to be part of official Midway programming
  • Quarter-page color ad in Midway section of conference program guide
  • Logo (linked) and 60-word description on digital Midway page on ONA17 website, in printed program guide and post-ONA17 e-mail to attendees.

Standard Midway Table – $2,500 (10 available)

Test out, introduce, and build examples of your product or idea and engage face to face with innovative media leaders. These spaces are designed to introduce new or emerging companies and tools to the ONA audience. Application is required. Package includes:

  • Table-top space (one 6×2 table & two chairs) in Midway Ballroom, Washington 3+4. Note: No stand-alone backdrops or banners exceeding 5 feet in width, no pipe-and-drape
  • One full conference pass, including a one-year ONA membership
  • At least one opportunity to be part of official Midway programming
  • One Midway-only pass*
  • Quarter-page color ad in Midway section of conference program guide
  • Logo (linked) and 60-word description on digital Midway page on ONA17 website, in printed program guide and post-ONA17 e-mail to attendees.

Start-up Alley Participant (10 available) – $500

Test out, introduce, and build examples of your product or idea and engage face to face with innovative media leaders. Start-up spaces are designed to introduce new or emerging companies and tools to the ONA audience. Companies must be two years old or newer to qualify. Application is required. Package includes:

  • Table-top space (one 6×2 table & two chairs) in Midway’s Start-up Alley. Note: No stand-alone backdrops or banners exceeding five feet in width.
  • At least one opportunity to be part of official Midway programming
  • One Midway-only pass*
  • ONA membership — to be used to attend the conference at the current member rate, if desired
  • Included in official promotion of Start-up Alley
  • Logo (linked) and 60-word description on digital Midway page on ONA17 website, in printed program guide and post-ONA17 e-mail to attendees.

* Midway-only passes grant attendees access to the Midway, Lounge and Exhibit areas, but not to sessions, evening events or meals. Additional Midway-only passes can be purchased for $100 each, with a limit of four per sponsor. Midway-only passes do not include access to the Opening Night reception, but passes to this event can be purchased for $50 each for Midway-only pass holders.

Note: Wireless is included for all ONA17 sponsors, exhibitors and Midway participants, but hard-line Internet and power require additional fees.


Supporter Packages

There are many ways to reach the ONA17 audience, even if you can’t make it to DC or don’t want to staff a booth, from advertising leading up to and during ONA17, website presence, promotion on ONA’s exclusive conference blog and bag drops.

Ad & The Bag — $3,500

  • One quarter-page color ad in conference program
  • An insert (to be provided by sponsor) in the attendee gift bag
  • Logo (linked) and 60-word description on Sponsors page on conference website and in program guide

Career Center Banner Campaign – $2,500

Your banner ads will appear on the top of every ONA Career Center page for the 30 days leading up to and including the conference (Monday, Sept. 4-Sunday, Oct. 8). Submit up to three pieces of creative and we will create the script for a rotating ad that will refresh each time the page is reloaded. The Career Center averages nearly 6,000 PV per month, and that peaks around our annual conference (nearly 8,000 PV in September 2016).

Information Package — $2,000

  • Insert (to be provided by sponsor) in the attendee bag
  • Logo (linked) and 60-word description on Sponsors page on conference website and in program guide

Digital Information Package — $2,000

  • ONA17 blog post ad
  • Logo (linked) and 60-word description on Sponsors page on conference website and in program guide

ONA17 Sponsored Blog Content — $2,000

Sponsor will be responsible for producing content with high value to the ONA audience, which includes members, attendees, potential attendees and other interested parties in the digital journalism community. These posts will be displayed on the ONA17 website and shared via ONA social media platforms. Details:

  • Sponsor produces editorial content, up to 500 words, for one blog post
  • Can include embedded links, video, audio and art
  • ONA will review content prior to publishing
  • ONA will promote posts to its networks, including Twitter, Facebook and via the ONA17 e-newsletter (global reach of 60,000+ digital journalists)

Bag Drop — $1,250

One insert or promotional item in the attendee gift bag (provided by the sponsor)

ONA17 E-Newsletter Ads — $800 per issue (limited availability)

Single ad per issue for full share of voice, starting in July 2016. In 2016, these newsletters boasted a 45%+ open rate and 24% CTR, with those numbers increasing sharply around the conference dates. Contact us for schedule availability.

ONA17 Blog Ads — $800

Ads will run in content developed by ONA staff and ONA partners leading up to and during ONA17, with high value to the ONA audience. These posts will be displayed on the ONA17 website and shared via ONA social media platforms.

  • Sponsor provides online sponsorship content, including links, video, audio and art
  • ONA produces editorial content for blog post
  • ONA will promote posts to its networks, including Twitter, Facebook and via the ONA17 e-newsletter (global reach of 60,000+ digital journalists)
  • Limit one sponsor per post

Print Program Ads (prices detailed below)

Promote your brand, program or technology in the ONA17 printed guide, distributed on-site in DC and carried by 2,300+ attendees. Ads can be color OR black-and-white.

  • Full-page ad: $2,500
  • Half-page ad: $2,000
  • Quarter-page ad: $1,500

Deadlines for ad creative is July 15. JPG, GIF or EPS files only, high resolution. 300 DPI. NO PDFs. The specifications for the ads are as follows (based on trim size of 7 x 8.875 inches, no bleed):

  • Full-page ad: 6.4 x 8.4 inches
  • Half-page (horizontal): 6.4 x 3.6 inches
  • Quarter-page (vertical): 3.125 x 3.6 inches