{"id":2105,"date":"2017-08-17T20:28:57","date_gmt":"2017-08-17T20:28:57","guid":{"rendered":"https:\/\/ona17.journalists.org\/?p=2105"},"modified":"2017-09-21T21:47:20","modified_gmt":"2017-09-21T21:47:20","slug":"dig-business-revenue-ethics-issues-ona17","status":"publish","type":"post","link":"https:\/\/ona17.journalists.org\/2017\/08\/17\/dig-business-revenue-ethics-issues-ona17\/","title":{"rendered":"How to dig into business revenue and ethics issues at ONA17"},"content":{"rendered":"

As newsrooms seek new ways to generate revenue and gain reach, they\u2019re turning to tried-and-true models and new approaches to sustain their work. Below are the sessions that engage business revenue and ethics issues, great for entrepreneurs and journalists alike who want to better understand how the machine works. Got questions for our speakers? Leave them at the bottom of the page and get the conversation going!<\/span><\/p>\n

Take a closer look at our Business Revenue and Ethics track:<\/h3>\n

Under the hood: 5 takes on revenue<\/a> This session will offer multiple discussions of the different aspects of revenue, with a chance to sit down with experts and dig into the nitty gritty of their work. We\u2019ll open with lightning talks from everyone before we break apart into smaller groups. In one area, you could get lessons the News Revenue Hub has learned \u00a0about launching membership programs, featuring nonprofit news consultant Jason Alcorn<\/strong>, Ben Nishimoto<\/strong> of Honolulu CivilBeat, and Paula Saha<\/strong> of NJ Spotlight. In another area, Angus Macauley<\/strong> will describe how to use STAT-plus to create all-digital premium subscription models. USA TODAY’s Jeff Burkett<\/strong>, National Public Media’s Erica Osher<\/strong>, and The New York Time’s Nina Lassam<\/strong> will discuss developing a strong ad products team and fostering newsroom collaboration. And finally, Tony Haile<\/strong> will discuss monthly subscriptions for a wide variety of news content with Scroll.<\/p>\n

What kind of local news business do you want to build?<\/a> Starting a local news business can seem overwhelming, especially if you\u2019ve spent most of your career as a reporter. Those first decisions are crucial to the success of your operation \u2014 Will you be a non-profit or a B Corp? What will your distribution model be? Our speakers have all built their organizations from the ground up and can help you answer these pressing questions. Join Darryl Holliday<\/strong> of City Bureau, Marcia Parker<\/strong> of CALmatters, Tracey Taylor<\/strong> of Berkeleyside and John Ness<\/strong> of Walking Media for a discussion of how to build your local news brand.<\/p>\n

Table talks: Business revenue + ethics<\/a>\u00a0Consistently considered one of our most popular events, our Table Talks are designed to get into the meat of a topic, so you can get into the details of what you\u2019ve been working on with top minds in the field. Join this two-hour intimate discussion to talk about challenges you\u2019ve faced and strategies you\u2019ve employed to solve them. No preparation is necessary \u2014 this is an extremely interactive event and we encourage everyone interested to participate. Note: Topics will be announced closer to the conference and we are not taking questions for speakers in advance, since these are participatory conversations.<\/p>\n

We have the audience, so show us the money<\/a> We know there are under-covered communities out there \u2014 between tightening budgets at legacy news outlets and news deserts that have persisted for decades, there are lots of opportunities for media startups to fill the gaps. So why haven\u2019t we seen news organizations popping up to serve these populations? Media entrepreneurs of color Led Black<\/strong> of Uptown Collective and Glenn Burkins<\/strong> of Qcitymetro.com will discuss the lack of media-startups in underserved communities along with funder Molly de Aguiar<\/strong> of News Integrity Initiative, who\u2019ll provide some insight into how funding mechanisms work. Democracy Fund Senior Fellow Tracie Powell<\/strong> will moderate.<\/p>\n

Fail Fest: Entrepreneur edition<\/a> We\u2019ve all failed quickly or spectacularly at something in our careers. Brave entrepreneurs Rebekah Monson<\/strong> of Whereby.us, Alan Soon<\/strong> of The Splice Newsroom\u00a0and Janine Warner<\/strong> of SembraMedia will speak candidly about life inside a start-up, including how to recover from those lows and what kept kept everyone motivated and determined to push journalism forward.<\/p>\n

Under the hood: Re-imagining legacy newsrooms<\/a> Our \u201cUnder the Hood\u201d series will begin with lightning talks to introduce our experts, followed by intimate talks to dig into tough subjects. You\u2019ll have a chance to debate how legacy newsrooms should tackle change with Kristen Hare<\/strong> of Poynter, Kameel Stanley<\/strong> of St. Louis Public Radio and Robyn Tomlin<\/strong> of the Dallas Morning News. Or maybe you\u2019d like to hear about the Philadelphia Inquirer\u2019s digital transformation from Marie Gilot<\/strong> of CUNY, Bert Herman<\/strong> of the Lenfest Institute and\u00a0Jessica Parks<\/strong> of the Philadelphia Inquirer. If you’re interested in how to build a culture of innovation, Eric Athas<\/strong> of The New York Times will be leading a conversation on how their newsroom is approaching this, while Angela Pacienza<\/strong> describes how The Globe and Mail \u201cfixed\u201d its broken newsroom in another talk. Teresa Frontado<\/strong> of WLRN, Samantha Ragland<\/strong> of The Palm Beach Post and Tasha Stewart<\/strong> of WCPO will show you how to \u201cwalk the digital walk.\u201d Or you can join WAMU Chief Content Officer Andi McDaniel<\/strong> as she discusses her station’s year-long process to re-envision what it takes for a local public radio station to both grow and support its journalistic goals.<\/p>\n

What questions about business revenue and ethics do you have that you\u2019d like addressed at ONA17?<\/h3>\n

You can ask speakers questions ahead of time to help shape the conversation. If you\u2019re curious about an emerging trend, want to know more about a topic or are hoping that speakers will dig into something during their session, now\u2019s your chance to post a question below. We\u2019re thrilled to be using Hearken to make this happen!<\/span><\/p>\n

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