As audiences increasingly consume news on their phones, through their inboxes and elsewhere, learning how to package and deliver that content effectively becomes an ever-urgent priority. Learn from the folks who\u2019ve studied audience behavior scientifically and collaborated with their peers in other roles to learn new approaches. These sessions range from how to master newsletter audience-building to expert advice on Snapchat Discover or Instagram and Facebook Stories, and you\u2019ll walk away more prepared to captivate your audience than ever before.<\/p>\n
Building Great Newsletters and Email Tools<\/a> How do you build an audience when you\u2019re inside someone\u2019s inbox? Speakers Megan Hess<\/strong>, Mobile and Emerging Platforms Editor at Bloomberg, Jacque Boltik<\/strong>, Consultant at Kingrail Consulting, and Matt Kiser<\/strong>, Founder of WTF Just Happened Today, tell you how with info on audience identification and growth, workflow, plus how analytics can inform your strategy.<\/p>\n Stories are the New Story: Making Vertical Content Work<\/a> This is a how-to session on putting out vertical content, such as Snapchat Discover, Instagram and Facebook Stories. You\u2019ll hear tips on reader behavior patterns such as eye movement, content placement and story timing and see templates and demonstrations that speakers Fernanda Braune-Brackenrich<\/strong>, Snapchat Producer and Editor for The New York Times, and Jake Grovum<\/strong>, U.S. Social Media Editor for The Financial Times, have developed that include a mix of text, graphics and video.<\/p>\n What Product and News Designers Can Learn From Each Other<\/a>\u00a0News designers and product designers are each trying to reach audiences through good design, and this session is devoted to seeing how the unique insights each role possesses can help the other. They\u2019re tough jobs: News designers are expected to know how to code, art direct, illustrate and elevate storytelling across every format and medium available (sometimes including print, which requires a whole different skillset!). Contrarily, newsroom product teams need to understand the product that they\u2019re tasked to improve: the cycle, the needs, the users or the reach. Speakers include Emily Chow<\/strong>, Design Editor at The Washington Post, and Jessica Gilbert<\/strong>, Digital Creative Director at McClatchy.<\/p>\n