{"id":1242,"date":"2017-06-12T18:48:49","date_gmt":"2017-06-12T18:48:49","guid":{"rendered":"https:\/\/ona17.journalists.org\/sessions\/sponsored2\/"},"modified":"2018-09-11T05:48:25","modified_gmt":"2018-09-11T05:48:25","slug":"sponsored2","status":"publish","type":"ona_session","link":"https:\/\/ona17.journalists.org\/sessions\/sponsored2\/","title":{"rendered":"The New Engagement Model [Sponsored – Chartbeat]"},"content":{"rendered":"

Reading, scanning, skipping, sharing \u2013 What kind of headline makes a visitor stop and read? What kind of language can cause people to drop off a page? In today\u2019s click-and-skim world, every moment with a reader matters. Every word has the power to impact reader behavior and the bottom line. Chartbeat Chief of Engineering, Product and Data Science, Josh Schwartz, will share research from across the web showing where, how, and why readers engage. He\u2019ll cover the implications for audience growth, homepage and social strategy and the future of news, and look deeply at the power words have not just on reader attention, but on our world at large.
\n


\nThis session is generously supported by Chartbeat<\/a><\/i>.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1507212000,"end_time":1507215600,"moderators":[[]],"hashtag":["ONA17attn"],"soundcloud":["346114452"],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"\nThe New Engagement Model [Sponsored - Chartbeat] - ONA17<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona17.journalists.org\/sessions\/sponsored2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Engagement Model [Sponsored - Chartbeat] - ONA17\" \/>\n<meta property=\"og:description\" content=\"Reading, scanning, skipping, sharing – What kind of headline makes a visitor stop and read? What kind of language can cause people to drop off a page? In today\u2019s click-and-skim world, every moment with a reader matters. Every word has the power to impact reader behavior and the bottom line. Chartbeat Chief of Engineering, Product…  Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona17.journalists.org\/sessions\/sponsored2\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA17\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-11T05:48:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona17.journalists.org\/wp-content\/uploads\/sites\/14\/2016\/11\/facebook-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona17.journalists.org\/#website\",\"url\":\"https:\/\/ona17.journalists.org\/\",\"name\":\"ONA17\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona17.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona17.journalists.org\/sessions\/sponsored2\/#webpage\",\"url\":\"https:\/\/ona17.journalists.org\/sessions\/sponsored2\/\",\"name\":\"The New Engagement Model [Sponsored - Chartbeat] - ONA17\",\"isPartOf\":{\"@id\":\"https:\/\/ona17.journalists.org\/#website\"},\"datePublished\":\"2017-06-12T18:48:49+00:00\",\"dateModified\":\"2018-09-11T05:48:25+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona17.journalists.org\/sessions\/sponsored2\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/sessions\/1242"}],"collection":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"wp:attachment":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/media?parent=1242"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/tags?post=1242"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/event?post=1242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}