{"id":1248,"date":"2017-06-12T18:48:50","date_gmt":"2017-06-12T18:48:50","guid":{"rendered":"https:\/\/ona17.journalists.org\/sessions\/innovationhubbroadcast\/"},"modified":"2018-09-11T05:47:44","modified_gmt":"2018-09-11T05:47:44","slug":"innovationhubbroadcast","status":"publish","type":"ona_session","link":"https:\/\/ona17.journalists.org\/sessions\/innovationhubbroadcast\/","title":{"rendered":"Under the Hood: Broadcast Teams Tackling Digital Content"},"content":{"rendered":"<p>Our Under the Hood sessions offer a deep dive into bold ideas led by newsrooms of all types.<\/p>\n<p>In this unconventional format, we\u2019ll start with lightning talks from larger broadcast newsroom staff who wanted to approach their content with a digital, mobile-first mindset.<\/p>\n<p>From there, you can choose your own adventure: you\u2019ll pick one of the projects that piques your interest, then hear how they reimagined their approach and made it work. This will include some real talk about what wasn\u2019t working, and what strategic choices went into harnessing broadcast content for a more digital-first approach.<\/p>\n<p>Topics covered include:<br \/>\n<ul><br \/>\n<li><b>Zone 1:<\/b> <i>Effective multimedia storytelling for broadcast reporters;  What tools are available to help you get the most eyeballs on your story?<\/i> \u2013 Alisha Ebrahimji<\/li><br \/>\n<li><b>Zone 2:<\/b> <i>You Down With OTT? We&#39;ve gone through the bumps, bruises and intimidation tactics to drag a powerhouse legacy TV station into a progressive distributor for over-the-top content<\/i> \u2013 Kelly Frank, Stephanie Slagle<\/li><br \/>\n<li><b>Zone 3:<\/b> <i>Long form is not dead: A case study of 9News Denver&#39;s \u201cBLAME\u201d project; When we separate out storytelling for different screens, we can capture and keep audiences on those screens<\/i> \u2013 Anna Hewson, Misty Montano, Kevin Vaughan<\/li><\/ul><br \/>\n<hr \/><br \/>\n<b>This session is designed for:<\/b><br \/>\n<ul><li>Journalists, editors, audience engagement teams and others in radio and television interested in how different newsrooms tackle creating digital content in a way that&#39;s not a direct copy of their broadcast package<\/li><\/ul><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1507212000,"end_time":1507215600,"moderators":[["Anjanette Delgado"]],"hashtag":["ONA17broadcast"],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Under the Hood: Broadcast Teams Tackling Digital Content - ONA17<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona17.journalists.org\/sessions\/innovationhubbroadcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Under the Hood: Broadcast Teams Tackling Digital Content - ONA17\" \/>\n<meta property=\"og:description\" content=\"Our Under the Hood sessions offer a deep dive into bold ideas led by newsrooms of all types. In this unconventional format, we\u2019ll start with lightning talks from larger broadcast newsroom staff who wanted to approach their content with a digital, mobile-first mindset. From there, you can choose your own adventure: you\u2019ll pick one of&hellip; &nbsp;Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona17.journalists.org\/sessions\/innovationhubbroadcast\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA17\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-11T05:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona17.journalists.org\/wp-content\/uploads\/sites\/14\/2016\/11\/facebook-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona17.journalists.org\/#website\",\"url\":\"https:\/\/ona17.journalists.org\/\",\"name\":\"ONA17\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona17.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona17.journalists.org\/sessions\/innovationhubbroadcast\/#webpage\",\"url\":\"https:\/\/ona17.journalists.org\/sessions\/innovationhubbroadcast\/\",\"name\":\"Under the Hood: Broadcast Teams Tackling Digital Content - ONA17\",\"isPartOf\":{\"@id\":\"https:\/\/ona17.journalists.org\/#website\"},\"datePublished\":\"2017-06-12T18:48:50+00:00\",\"dateModified\":\"2018-09-11T05:47:44+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona17.journalists.org\/sessions\/innovationhubbroadcast\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/sessions\/1248"}],"collection":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/1423"},{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/1384"},{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/1510"},{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/1386"},{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/1385"},{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/1483"}],"https:\/\/api.journalists.org\/moderator":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/1534"}],"wp:attachment":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/media?parent=1248"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/tags?post=1248"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/event?post=1248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}