{"id":1251,"date":"2017-06-12T18:48:50","date_gmt":"2017-06-12T18:48:50","guid":{"rendered":"https:\/\/ona17.journalists.org\/sessions\/verticalcontent\/"},"modified":"2018-09-11T05:47:43","modified_gmt":"2018-09-11T05:47:43","slug":"verticalcontent","status":"publish","type":"ona_session","link":"https:\/\/ona17.journalists.org\/sessions\/verticalcontent\/","title":{"rendered":"Stories are the New Story: Making Vertical Content Work"},"content":{"rendered":"<p>Vertical content \u2014 think Snapchat Discover or Instagram and Facebook Stories \u2014 is becoming ubiquitous. We\u2019ll dive into a mix of theory and practical tips for getting your stories out in vertical, mixed media formats. We\u2019ll address reader behavior patterns such as eye movement, content placement and story timing, and combine this with practical tips for story structure. We\u2019ll also share and demonstrate templates we\u2019ve developed for creating vertical content that includes a mix of text, graphics and video.<\/p>\n<p><b>This session is designed for:<\/b><br \/>\n<li>Anyone interested in creating vertical, mixed media stories for Instagram, Snapchat Discover or other platforms<\/li><br \/>\n<li>Product team members looking for some inspiration on templates and design<\/li><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1507298400,"end_time":1507302000,"moderators":[[]],"hashtag":["ONA17vertical"],"soundcloud":["346580699"],"scribble":["2674789"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":["7739022"],"resources":["<ul>\r\n<li>Check out the <a href=\"https:\/\/docs.google.com\/presentation\/d\/1vTrhtDScfbX6-uwGtSKm3v--Y6bum1QCbKICQnwhYcE\/edit?usp=sharing\"> speakers&#39; slide deck<\/a><\/li>\r\n<li>Here are recommended <a href=\"https:\/\/ona17.journalists.org\/wp-content\/uploads\/sites\/14\/2017\/10\/How-to-make-an-effective-multimedia-story-on-a-vertical-screen.pdf\">tips for telling a multimedia story on a vertical screen<\/a><\/li>\r\n<li>Finally, these resources <a href=\"https:\/\/drive.google.com\/file\/d\/0B7zpBAZlD2niNWVncV9yS3RNeFk\/view?usp=sharing\" target=\"_blank\">plus addtional stories templates<\/a> can be found here<\/li>\r\n<\/ul>"],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stories are the New Story: Making Vertical Content Work - ONA17<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona17.journalists.org\/sessions\/verticalcontent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stories are the New Story: Making Vertical Content Work - ONA17\" \/>\n<meta property=\"og:description\" content=\"Vertical content &#8212; think Snapchat Discover or Instagram and Facebook Stories &#8212; is becoming ubiquitous. We\u2019ll dive into a mix of theory and practical tips for getting your stories out in vertical, mixed media formats. We\u2019ll address reader behavior patterns such as eye movement, content placement and story timing, and combine this with practical tips&hellip; &nbsp;Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona17.journalists.org\/sessions\/verticalcontent\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA17\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-11T05:47:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona17.journalists.org\/wp-content\/uploads\/sites\/14\/2016\/11\/facebook-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona17.journalists.org\/#website\",\"url\":\"https:\/\/ona17.journalists.org\/\",\"name\":\"ONA17\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona17.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona17.journalists.org\/sessions\/verticalcontent\/#webpage\",\"url\":\"https:\/\/ona17.journalists.org\/sessions\/verticalcontent\/\",\"name\":\"Stories are the New Story: Making Vertical Content Work - ONA17\",\"isPartOf\":{\"@id\":\"https:\/\/ona17.journalists.org\/#website\"},\"datePublished\":\"2017-06-12T18:48:50+00:00\",\"dateModified\":\"2018-09-11T05:47:43+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona17.journalists.org\/sessions\/verticalcontent\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/sessions\/1251"}],"collection":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/1338"},{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/1339"}],"wp:attachment":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/media?parent=1251"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/tags?post=1251"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/event?post=1251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}