{"id":1301,"date":"2017-06-12T18:48:52","date_gmt":"2017-06-12T18:48:52","guid":{"rendered":"https:\/\/ona17.journalists.org\/sessions\/unconference2\/"},"modified":"2017-06-12T18:48:52","modified_gmt":"2017-06-12T18:48:52","slug":"unconference2","status":"publish","type":"ona_session","link":"https:\/\/ona17.journalists.org\/sessions\/unconference2\/","title":{"rendered":"[Unconference] Who Cares What People Will Read? What Will They Pay For?"},"content":{"rendered":"

This session was among the most popular pitched to our annual unconference, in which attendees can suggest topics they feel should be added to this year's schedule. The pitches are voted on by other attendees, and this year the top five were added to the ONA17 schedule.<\/p>\n

See the pitches<\/a>.<\/b><\/p>\n

At its core, journalism has always been about quality. But the advertiser-supported model confused the very idea of quality to mean quantity of readers. We\u2019ve learned it\u2019s usually the case that stories that go \u201cviral\u201d on the web are not stories that people would be willing to pay for. It\u2019s actually a much higher bar, and a much more difficult task than you might imagine, to truly learn what people are willing to pay for, vs. what they\u2019re merely willing to read. If you want to learn more about the kind of journalism you need to produce to move from an advertising-centric model to a subscriber-centric model, then this session is for you. If you\u2019d like to talk about the possibilities of high-value subscriptions, or even membership models, then this session also is for you. Ken Sands, deputy publisher at the Chronicle of Higher Education, will lead the discussion.<\/p>\n

The unconference is generously supported by Medium.<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1507370400,"end_time":1507374000,"moderators":[[]],"hashtag":["ONAuncon"],"soundcloud":[],"scribble":["2674807"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"\n[Unconference] Who Cares What People Will Read? What Will They Pay For? - ONA17<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona17.journalists.org\/sessions\/unconference2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Unconference] Who Cares What People Will Read? What Will They Pay For? - ONA17\" \/>\n<meta property=\"og:description\" content=\"This session was among the most popular pitched to our annual unconference, in which attendees can suggest topics they feel should be added to this year's schedule. The pitches are voted on by other attendees, and this year the top five were added to the ONA17 schedule. <b> <a href="https:\/\/ona17unconference.tumblr.com\/" target="_blank" >See the pitches<\/a>.<\/b> At…  Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona17.journalists.org\/sessions\/unconference2\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA17\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona17.journalists.org\/wp-content\/uploads\/sites\/14\/2016\/11\/facebook-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona17.journalists.org\/#website\",\"url\":\"https:\/\/ona17.journalists.org\/\",\"name\":\"ONA17\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona17.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona17.journalists.org\/sessions\/unconference2\/#webpage\",\"url\":\"https:\/\/ona17.journalists.org\/sessions\/unconference2\/\",\"name\":\"[Unconference] Who Cares What People Will Read? What Will They Pay For? - ONA17\",\"isPartOf\":{\"@id\":\"https:\/\/ona17.journalists.org\/#website\"},\"datePublished\":\"2017-06-12T18:48:52+00:00\",\"dateModified\":\"2017-06-12T18:48:52+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona17.journalists.org\/sessions\/unconference2\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/sessions\/1301"}],"collection":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/3093"}],"wp:attachment":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/tags?post=1301"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/event?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}