{"id":1862,"date":"2017-08-09T20:22:37","date_gmt":"2017-08-09T20:22:37","guid":{"rendered":"https:\/\/ona17.journalists.org\/sessions\/sponsoredyoutube\/"},"modified":"2018-09-11T05:46:04","modified_gmt":"2018-09-11T05:46:04","slug":"sponsoredyoutube","status":"publish","type":"ona_session","link":"https:\/\/ona17.journalists.org\/sessions\/sponsoredyoutube\/","title":{"rendered":"YouTube: Building a sustainable video business [Sponsored by Google]"},"content":{"rendered":"<p><img style=\"max-width: 40%; float: right; clear: both; padding-left: 10px;\" src=\"https:\/\/ona17.journalists.org\/wp-content\/uploads\/sites\/14\/2017\/06\/Google-Logo.png\" \/>With numerous video platforms at their fingertips, publishers have been faced with the challenge of identifying which platforms to prioritize that will help them reach audiences, distribute programming that fits their brand and build a meaningful revenue stream. In this session, publishers with experience developing video across platforms, will highlight their learnings and the evolution of their strategy that has enabled them to develop a successful video business.<br \/>\n<hr \/><br \/>\nThis session is generously supported by <a href=\"https:\/\/www.youtube.com\/yt\/about\/\" target=\"_blank\">Google<\/a>.<\/i><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1507381200,"end_time":1507384800,"moderators":[["Brandon Feldman"]],"hashtag":["ONA17video"],"soundcloud":["346112568"],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube: Building a sustainable video business [Sponsored by Google] - ONA17<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona17.journalists.org\/sessions\/sponsoredyoutube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube: Building a sustainable video business [Sponsored by Google] - ONA17\" \/>\n<meta property=\"og:description\" content=\"&lt;img style=&quot;max-width: 40%; float: right; clear: both; padding-left: 10px;&quot; src=&quot;https:\/\/ona17.journalists.org\/wp-content\/uploads\/sites\/14\/2017\/06\/Google-Logo.png&quot; \/&gt;With numerous video platforms at their fingertips, publishers have been faced with the challenge of identifying which platforms to prioritize that will help them reach audiences, distribute programming that fits their brand and build a meaningful revenue stream. In this session, publishers with experience developing&hellip; &nbsp;Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona17.journalists.org\/sessions\/sponsoredyoutube\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA17\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-11T05:46:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona17.journalists.org\/wp-content\/uploads\/sites\/14\/2016\/11\/facebook-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiletrevor\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Trevor Knoblich\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona17.journalists.org\/#website\",\"url\":\"https:\/\/ona17.journalists.org\/\",\"name\":\"ONA17\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona17.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona17.journalists.org\/sessions\/sponsoredyoutube\/#webpage\",\"url\":\"https:\/\/ona17.journalists.org\/sessions\/sponsoredyoutube\/\",\"name\":\"YouTube: Building a sustainable video business [Sponsored by Google] - ONA17\",\"isPartOf\":{\"@id\":\"https:\/\/ona17.journalists.org\/#website\"},\"datePublished\":\"2017-08-09T20:22:37+00:00\",\"dateModified\":\"2018-09-11T05:46:04+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona17.journalists.org\/sessions\/sponsoredyoutube\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/sessions\/1862"}],"collection":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/2977"},{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/2978"},{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/2761"},{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/3082"}],"wp:attachment":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/media?parent=1862"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/tags?post=1862"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/event?post=1862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}