{"id":1749,"date":"2017-07-27T19:57:37","date_gmt":"2017-07-27T19:57:37","guid":{"rendered":"https:\/\/ona17.journalists.org\/speaker\/jeff-burkett\/"},"modified":"2017-07-27T19:57:37","modified_gmt":"2017-07-27T19:57:37","slug":"jeff-burkett","status":"publish","type":"ona_speaker","link":"https:\/\/ona17.journalists.org\/speaker\/jeff-burkett\/","title":{"rendered":"Jeff Burkett"},"content":{"rendered":"<p>Jeff has\u00a0over 15 years of experience\u00a0in digital media\u00a0and currently serves as Vice President, Advertising Innovation at USA TODAY NETWORK.\u00a0In this role, Jeff leads a very large team of designers and developers responsible for delivering the next generation of digital advertising across the NETWORK of 109 local properties and USA TODAY.<\/p>\n<p>Under Jeff\u2019s leadership and vision, USA TODAY NETWORK launched Paramount, a suite of ad formats that\u00a0have\u00a0pushed the NETWORK forward into the future of advertising.\u00a0The suite of units respect the user experience, while delivering superior engagement for brands.\u00a0<\/p>\n<p>Previously,\u00a0Jeff\u00a0served as\u00a0Senior Director, Digital Product Strategy and Ad Operations at The Washington Post.\u00a0During his\u00a0tenure,\u00a0he\u00a0led\u00a0many\u00a0key\u00a0strategic initiatives in mobile,\u00a0product development,\u00a0programmatic, audience extension, ad blocking and viewability.<\/p>\n","protected":false},"featured_media":1801,"template":"","meta":{"start_time":0,"end_time":0,"moderators":[],"hashtag":[],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"Jeff","last_name":"Burkett","title":"VP, Ad Innovations","organization":"USA TODAY","website":"http:\/\/USATODAY.COM","twitter":"burk504","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jeff Burkett - ONA17<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona17.journalists.org\/speaker\/jeff-burkett\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeff Burkett - ONA17\" \/>\n<meta property=\"og:description\" content=\"Jeff has\u00a0over 15 years of experience\u00a0in digital media\u00a0and currently serves as Vice President, Advertising Innovation at USA TODAY NETWORK.\u00a0In this role, Jeff leads a very large team of designers and developers responsible for delivering the next generation of digital advertising across the NETWORK of 109 local properties and USA TODAY. Under Jeff\u2019s leadership and vision,&hellip; &nbsp;Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona17.journalists.org\/speaker\/jeff-burkett\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA17\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona17.journalists.org\/wp-content\/uploads\/sites\/14\/2017\/08\/Jeff-Burkett.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"336\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiletrevor\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Trevor Knoblich\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona17.journalists.org\/#website\",\"url\":\"https:\/\/ona17.journalists.org\/\",\"name\":\"ONA17\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona17.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ona17.journalists.org\/speaker\/jeff-burkett\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/ona17.journalists.org\/wp-content\/uploads\/sites\/14\/2017\/08\/Jeff-Burkett.jpeg\",\"width\":336,\"height\":336},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona17.journalists.org\/speaker\/jeff-burkett\/#webpage\",\"url\":\"https:\/\/ona17.journalists.org\/speaker\/jeff-burkett\/\",\"name\":\"Jeff Burkett - ONA17\",\"isPartOf\":{\"@id\":\"https:\/\/ona17.journalists.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ona17.journalists.org\/speaker\/jeff-burkett\/#primaryimage\"},\"datePublished\":\"2017-07-27T19:57:37+00:00\",\"dateModified\":\"2017-07-27T19:57:37+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona17.journalists.org\/speaker\/jeff-burkett\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers\/1749"}],"collection":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/types\/ona_speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/media\/1801"}],"wp:attachment":[{"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/media?parent=1749"}],"wp:term":[{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona17.journalists.org\/wp-json\/wp\/v2\/event?post=1749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}