Under the Hood: Epic Projects for Epic Newsrooms

Our Under the Hood sessions offer a deep dive into bold ideas and are led by all types of newsroom leaders.

We rarely get a behind-the-scenes look into how big projects are created — what decisions lead to launching and executing a major initiative.

In this unconventional format, we’ll start with lightning talks on a variety of big initiatives created by large newsrooms.

From there, you can choose your own adventure. Pick one of the ideas that piques your interest, then do a deeper dive with the presenters. Real — but constructive — talk is our goal.

Topics include:

  • Zone 1: “She’s not that into you”: What BBC learned from 12 months of trying to reach more women – Sarah Shenker
  • Zone 2: Designing a newsroom for collaborative newsgathering success – Fergus Bell, An Xiao Mina
  • Zone 3: All about news labs: Lessons from innovation-focused teams – Iris Adler, Kainaz Amaria, John Keefe, Sasha Koren, Editor, Guardian Mobile Innovation Lab
  • Zone 4: How to relaunch an app: Editorial and product lessons from CNN – Marcus Mabry

  • This session is designed for:

  • Reporters, editors and executives working in a national or multinational newsroom wanting a fresh perspective on major partnerships and projects come together
  • Anyone curious about the strategic decisions that go into organizing large-scale projects
  • Speaker Resources


    Iris Adler - Executive Director / Programming & Podcasts, WBUR
    @irisadler | http://wbur.org

    Fergus Bell - Journalist & News Consultant, Dig Deeper Media
    @fergb | http://digdeepermedia.com

    John Keefe - Bot Developer & Product Manager, Quartz
    @jkeefe | http://bots.qz.com

    Marcus Mabry - Director, Mobile and Off-Platform News Programming, CNN
    @marcusmabry | http://www.cnn.com

    Sarah Shenker - Head of Audience Engagement, BBC News
    @sarahshenker | http://www.bbc.com/news

    Guardian Mobile Lab


    Erika Owens