Hacking the Square: Fitting Big Journalism on Instagram

This session will offer concrete examples for using Instagram to reach new audiences with meaningful journalism and engage the attendees with approaches on how to post their own story ideas.

The workshop will begin with three examples which illustrate how The Globe dramatically changed our Instagram strategy in 2016 and 2017, to one guided by our editorial schedule and best journalism. This part of the workshop will also cover why we see value of the platform, and how we’ve incorporated it into our editorial planning.

Speaker Resources


Shannon Busta - Platform Strategist, The Globe and Mail
@Busta_ | http://globeandmail.com

Session Audio

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