What Kind of Local News Business Do You Want to Build?
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You think you have a local community--local, hyperlocal, or regional--that’s ready to support its own digital news brand. You see examples of other news startups sustaining themselves through ad sales, memberships, events, donations, crowdsourcing or philanthropies. But the first decisions a news entrepreneur needs to make are often the most important AND the ones they have the least experience in making. For instance, will you get set up as a for-profit? Non-profit? C corp? B corp? Our presenters will candidly address the challenges, pitfalls and rewards of building your own local news brand.
This session is designed for:
Darryl Holliday - Editorial Director, Co-Founder, City Bureau
@d_holli | http://citybureau.org
Marcia Parker - Publisher and Chief Operating Officer, CALmatters
@MarciaParkerSF | http://CALmatters.org
Tracey Taylor - Co-Founder, Berkeleyside
@tktaylor | http://berkeleyside.com
John Ness - Director, Team Brand at SB Nation; and Founder, Local Standrd,
@johnness | http://sbnation.com