New Approaches to Analytics: AI, Eye Tracking and More [Midway]

Analytics is about more than figuring out how many people visited your site. Come learn how you can drill down into the data to make more effective decisions towards growth and expand your reach.

Moderator: Jessica Clark, Research Director at Media Impact Funders and Founder & Director of Dot Connector Studio.


  • Robin Blom is an Assistant Professor of Journalism and the Graduate Studies Director at Ball State University./li>
  • Antoine Amann is the Co-founder and CEO of Echobox, a service which uses AI to to help news outlets share and promote their work effectively.
  • Ernie Ting is the Founder and CEO of CivImpact Labs, which uses multiple data points to measure the impact of journalism.
  • Nasr ul Hadi is a Knight Fellow at the International Center for Journalists, working​ ​with​ ​media​ ​organizations​ ​in​ ​India​ ​to​ ​improve​ ​access​ ​to quality​ ​information​ ​and​ ​journalism,​ ​by​ ​developing​ ​and​ ​expanding​ ​the​ ​use​ ​of​ ​new​ ​technologies and​ ​digital-led​ ​best​ ​practices.

  • Please note: This talk is adjacent to the Midway, in Washington Room 6

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