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Reading, scanning, skipping, sharing - What kind of headline makes a visitor stop and read? What kind of language can cause people to drop off a page? In today’s click-and-skim world, every moment with a reader matters. Every word has the power to impact reader behavior and the bottom line. Chartbeat Chief of Engineering, Product and Data Science, Josh Schwartz, will share research from across the web showing where, how, and why readers engage. He’ll cover the implications for audience growth, homepage and social strategy and the future of news, and look deeply at the power words have not just on reader attention, but on our world at large.
This session is generously supported by Chartbeat.