Building Trust in Online Communities

How can old and new media organizations build on their strengths to engender trust in the age of endless online soapboxing, media pluralism and fake news? What can they learn from each other?

The Economist, the Intercept and News Deeply all seek smart, globally curious people who want to be a part of a community based on information and analysis, but approach their communities in a variety of different ways.

We’ll discuss practical tips on comment policies, Facebook groups, UGC verification, community moderation and more.

This session is designed for:

  • reporters seeking different approaches to building an active user community while gaining their trust
  • both digital entrepreneurs and those at more traditional outlets; we’ll discuss how having a famous traditional media brand is a blessing and a curse, as well as how journalism startups can build their credibility in a time when it is easy for anybody to publish anything
  • Speaker Resources


    Kim Bode - Community Editor of Geopolitics, News Deeply
    @kim_bode |

    Rubina Fillion - Director of Audience Engagement, The Intercept
    @rubinafillion |

    Adam Smith - Deputy Community Editor, The Economist
    @adamcommentism |

    Session Video

    Session Audio

    Social Conversation