[Unconference] Engaging Your Audience With Audience Engagement: Beyond the Buzzword

This session was among the most popular pitched to our annual unconference, in which attendees can suggest topics they feel should be added to this year's schedule. The pitches are voted on by other attendees, and this year the top five were added to the ONA17 schedule.

See the pitches.

The term “engagement” is perhaps the most overused and misused concept in digital journalism. I have heard it used to describe numerous metrics, concepts, job titles, even entire departments in the newsroom. It’s a buzzword, but a buzzword with meaning if you look at it the right way.

In this session we will discuss the five *actual* ways that people engage with content — consuming, saving/following, searching, sharing and commenting— and how leading news organizations from all mediums optimize for them.

At the end of this session, the audience will understand what is behind the buzzword, with ideas for how to consciously optimize their products to drive engagement on all levels and develop a loyal audience.

The unconference is generously supported by Medium.

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