The Art of Getting Shit Done – this discussion would cover a range of topics, from career advancement to audience development and launching products. All with the idea of how to arm yourself for success in a business rife with small and big obstacles (whether personal or professional, or that tricky space in-between). This would… Read More
Suggestions
Submitted suggestions from users
Each year ONA accepts pitches through the Suggestion Box – our way of generating ideas from the community to help us organize a great conference. Submit your own here or read the FAQ on submissions.
Marketing Automation for Media Companies
Marketing automation is changing the marketing landscape, as the ability to email or send push notifications to customers and readers automatically, based on their interests, behavior, or personal data, enables companies to grow their audiences and improve retention and loyalty. While retail and B2B companies have begun embracing marketing automation, most media companies have been… Read More
Women and the Future of News
Women and the Future of News looks at model efforts to create and capture audiences of women for news. Moderated by the New York Times’s Marie Tessier, author of “Suffragist: Women, the Web and the Future of Democracy,” from MIT Press, forthcoming 2017. Guests will include leaders of women’s enclave news communities that combine the… Read More
The value of the reader: a spotlight on new approaches to newsroom sustainability
More aggressively than in any time in recent history, newsrooms are exploring alternate revenue streams to advertising. This is not only because it’s a solution built for scale, but because during a time of rampant misinformation there is currency in trust. Building a relationship with readers, and asking for their support as members or subscribers,… Read More
Thoughtful Testing: How to Ask the Right Questions in A/B Tests and Other Feedback Mechanisms
The partnership between editorial and engineering is key to a successful A/B test. Though it’s easy to leap into an A/B test, when you start digging into the results you may find that the audience might not be the one you sought and the KPIs might not really measure the indicators you needed to test.… Read More
Facts matter: the ins and outs of fact checking
If it’s one thing we’ve learned more so in recent months, it’s that facts matter. Especially in building trust with readers and the general public. Hear from newsroom fact checkers and research editors about their day-to-day challenges, insights, and how journalists can remain champions of truth in a world of alternative facts. Read More
You can be a designer too! And if you post things on the internet, you need to be.
Every time something is posted on a website or a social feed, design choices are being made. But often these choices are made by people who have no experience with basic design skills — which shows in the end product. The Post’s Emerging News Products team sees the value in editorial design and has a… Read More
Top Secret: how to navigate the world of classified information
Whether it’s the most recent development in the Trump-Russia relationship, or a matter of conflicts of interest or national security, reporting on clandestine affairs has become even more so challenging in recent months. In a world of leaked documents and alternative facts, reporters must handle top-secret information with the utmost care. Hear from some of… Read More
“Design is How Fast It Works.” (With apologies to Steve Jobs.)
We measure ourselves by speed. That influences every decision we make, like building a Google Progressive Web App for our mobile website and building out Google AMP, and Facebook Instant Articles. We’re making huge investments in video to speed up playback, and our native app team constantly works on trying to shave milliseconds off article… Read More
Making the case for reader support
“After an election year like no other, and with a president who has declared an all-out war on the media, those hungry for fact-based reporting are flocking to engage with journalism in new ways, including providing financial support. In Summer 2016, Mother Jones began a new appeal to its readers for funding expository investigative journalism.… Read More