What Kind of Local News Business Do You Want to Build?

You think you have a local community--local, hyperlocal, or regional--that’s ready to support its own digital news brand. You see examples of other news startups sustaining themselves through ad sales, memberships, events, donations, crowdsourcing or philanthropies. But the first decisions a news entrepreneur needs to make are often the most important AND the ones they have the least experience in making. For instance, will you get set up as a for-profit? Non-profit? C corp? B corp? Our presenters will candidly address the challenges, pitfalls and rewards of building your own local news brand.

This session is designed for:

  • News entrepreneurs or anyone who’s considered launching your own local or hyperlocal digital-first outlet -- even fleetingly as a “some day I should do this”
  • Anyone working at a local or hyperlocal outlet that wants a refresh on the business basics or looking for some fresh inspiration
  • Those who run an independent local or hyperlocal organization connected to a legacy parent organization that needs to operate more or less self-sufficiently

  • Speakers

    Darryl Holliday - Editorial Director, Co-Founder, City Bureau
    @d_holli | http://citybureau.org

    Marcia Parker - Publisher and Chief Operating Officer, CALmatters
    @MarciaParkerSF | http://CALmatters.org

    Tracey Taylor - Co-Founder, Berkeleyside
    @tktaylor | http://berkeleyside.com


    John Ness - Director, Team Brand at SB Nation; and Founder, Local Standrd,
    @johnness | http://sbnation.com

    Social Conversation