Stories are the New Story: Making Vertical Content Work
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- Session Video
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Vertical content -- think Snapchat Discover or Instagram and Facebook Stories -- is becoming ubiquitous. We’ll dive into a mix of theory and practical tips for getting your stories out in vertical, mixed media formats. We’ll address reader behavior patterns such as eye movement, content placement and story timing, and combine this with practical tips for story structure. We’ll also share and demonstrate templates we’ve developed for creating vertical content that includes a mix of text, graphics and video.
This session is designed for:
Speaker Resources
- Check out the speakers' slide deck
- Here are recommended tips for telling a multimedia story on a vertical screen
- Finally, these resources plus addtional stories templates can be found here
Speakers
Fernanda Braune-Brackenrich - Snapchat Producer and Editor, The New York Times
@nandabraune | http://twitter.com/nandabraune
Jake Grovum - US Social Media Editor, The Financial Times
@jgrovum | http://ft.com