Make It and Take It Engagement Strategy Workshop

Do you have a project (or beat) that you want to engage your audience around? This workshop takes you through the steps of building a plan to reach the people you want to reach. Walk in with an idea, walk out with a written plan for achieving that goal (and an accountability buddy to help you stick to it). This will be an interactive session during which you’ll rotate through several mini-exercises.

This session is designed for:

  • Anyone in a newsroom interested in engaging their audience around a project, beat or vertical
  • Audience engagement and social team members who are looking for inspiration or a refresh on building out an engagement strategy
  • Speaker Resources

    • Engagement strategy workshop worksheet.Please note: this worksheet is best completed while watching our streamed video!
    • Check out the speakers' slide deck


    Ashley Alvarado - Manager, Public Engagement, KPCC, Southern California Public Radio
    @ashleyalvarado |

    Julia Haslanger - Engagement consultant, Hearken
    @JuliaJRH |

    Alex Laughlin - Podcast Producer, BuzzFeed
    @alexlaughs |

    Session Video

    Session Audio

    Social Conversation