Suggested Speakers
- Matthew Karolian | mkarolian
The Boston Globe
Facebook, more than just pages and profiles! Learn how to use every bit of the Facebook platform to promote your journalism.
Session Description
Publishers the world over are incredibly proficient at running their Facebook pages. For years they have nurtured the audiences on the pages, ensuring they had the right mix of content and context. This is incredibly important, but Facebook is SO MUCH MORE!
Everyday over a billion Facebook users connect with communities through Facebook Groups and talk with their friends through Facebook Messenger. These two massive parts of the Facebook platform go relatively untouched by publishers, sometimes out of ignorance to their potential, sometimes out fear they will be too costly to develop and maintain.
Facebook: Using The Whole Animal will dive into how newsrooms of all sizes can take advantage features of Facebook that are typically ignored by publishers to help promote their journalism and better serve their communities. The session will progress through three sections…
1. The opportunities
Data on usage (big numbers!)
2. Live examples and results
Highlight publishers who are currently killing it using these little utilized features and the results they’ve seen
3. Go, go,go!
Tips on how to start using these features from someone who has done it themselves
How does your submission contribute to the diversity of the conference?
Matt Karolian quit life at an advertising agency where he consulted on big brands such as Jack Daniels, Volvo and Progressive Insurance to work in The Boston Globe newsroom. He has professional experience in both the advertising and journalism worlds. This session will focus on how Facebook's lesser known features can serve both the business and journalistic needs publishers have. Since The Boston Globe launched their Subscribers Only Facebook Group and News Alert system through Facebook Messenger over 15 different publishers have reached out to the Globe's audience engagement team for guidance on how they could launch similar projects. There is demonstrated widespread hunger for more information on these types of initiatives.