Suggested Speakers
- Steven Davy | @sdavy
PRI's The World | BBC, WGBH - Tory Starr | @torystarr3
WGBH
How you can use GIFs to make "thumb-stop" moments in #journalism: 25 #journoGIF tips at #ONA17
Session Description
In 2017, the GIF turns 30, but use of the GIF for storytelling in journalism is still in its infancy. Panelists from three public media shows — FRONTLINE, PRI’s The World and Point Taken — demonstrate how GIFs can go beyond cute cat memes to actually advance storytelling in journalism, convey complex information and reach new audiences. They’ll also discuss best practices on how to measure success with your GIFs. Prepare to learn the best use cases for GIFs in your newsroom and walk away with pro-tips to bake GIFs into your storytelling process. All journalists and storytellers welcome. Bonus: Watch our careful tip-toe around the hard G “debate.”
How does your submission contribute to the diversity of the conference?
We deliver a unique panel perspective: - Public media, but different platforms: We’re united as a team because we all work out of WGBH (in public media), but we’ll represent journalistic perspectives spanning radio, television and digital/social - Journo team, meet audience team: Together, we panelists demonstrate how journalists can help bridge the gap between audience efforts and editorial work (hint: we believe EVERY journalist is part of an audience team) Our content promises to make all attendees think about their work in new ways: - Old school meets modern: GIFs are a 30-year-old file format, but they're well suited for use on almost every possible platform that journalism teams encounter today -- and they’re made for mobile! - Everyone is a visual storyteller: We’ll make every journalist feel empowered to create this content even if they wouldn’t call themselves “visual storytellers” - GIFs fit any journo format: Our tips for GIFs in journalism will cover a wide-range of examples that complement the work of writers, TV producers, audio producers and more - Smart storytelling – by the numbers: In addition to storytelling tips, our emphasis on metrics will remind journalists of ways to measure impact, which we believe is a useful tool for every modern-day storyteller - Major media outlets and freelancers welcome: We’ll present tips that are ready for managing editors to bring back to their newsrooms, and that freelancers can use in their independent work