Suggested Speakers
- Becky Pallack | @beckypallack
Arizona Daily Star - Irene McKisson | @irenemckisson
Arizona Daily Star - #ThisIsTucson
Disrupt local news by making change from the inside. Use design thinking and lean startup methods to become a news intrapreneur.
Session Description
We were tired of talking about the same old digital vs. print problems we had at our traditional newspaper so we used design thinking and lean startup methods to make change from inside the organization. For this workshop we will provide the design thinking framework for identifying your audience’s problem and the lean-startup canvas we used to prototype and test the resulting product. We’ll also talk about how to present it to your bosses in a way that will make them say YES. OF COURSE WE WILL DO THIS. And how to measure and communicate your success afterward. Anyone can make change and local news organizations are in a unique position to make change quickly and meaningfully. Let’s disrupt!
How does your submission contribute to the diversity of the conference?
We are two women who have never presented at ONA before. We are from the same organization but it is a midsize metro newspaper producing local news. Our newsroom is about 70 people.