Suggested Speakers
- Greg Retsinas | @retsinas
KGW
Tips from the field: Grow your broadcast newsroom's reach by moving your assignment desk to the center of digital strategy
Session Description
This is a session for broadcast newsrooms and how their assignment desks can drive success on social and digital. TV stations like KGW in Portland and WDIV in Detroit use their assignment desks to break news, tune into social channels and create innovative live streams to inform and engage audiences. Come learn how to integrate your assignment editors into digital, including concrete examples on everything from equipment and workflows to physically remodeling your newsroom to improve speed and accuracy. While designed for broadcast newsrooms, our print friends are invited for a different perspective on vetting and reporting local news.
How does your submission contribute to the diversity of the conference?
Broadcast newsrooms are critical players in local news markets, but often overshadowed at ONA by print newsrooms transitioning to digital. While we're all in this together, TV news comes with its own challenges and strengths. This session would create a space to discuss broadcast digital strategy, while also offering a new perspective to our print friends.